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type_genre:"Sammlung"
~language:"eng"
~person:"Belk, Russell W."
~person:"Grunert, Klaus G."
~person:"Schiffman, Leon G."
~person:"Sheth, Jagdish N."
~person:"Weinberg, Peter"
~source:"econis"
~subject:"Frankreich"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzschrift"
~type_genre:"Lehrbuch"
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Belk, Russell W.
Grunert, Klaus G.
Schiffman, Leon G.
Sheth, Jagdish N.
Weinberg, Peter
Dianoux, Christian
2
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
International advertising and communication : current insights and empirical findings
1
New developments and approaches in consumer behavior research
1
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ECONIS (ZBW)
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1
Retail advertising : an empirical comparison between German and French consumers
Purper, Guido
;
Weinberg, Peter
- In:
International advertising and communication : current …
,
(pp. 473-487)
.
2006
Persistent link: https://www.econbiz.de/10003378212
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2
The role of retail advertising from a consumer's point of view : a comparison between Germany and France
Purper, Guido
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 153-160)
.
2005
Persistent link: https://www.econbiz.de/10003353794
Saved in:
3
Food-related lifestyle in France and Germany
Grunert, Klaus G.
- In:
New developments and approaches in consumer behavior …
,
(pp. 1-14)
.
1998
Persistent link: https://www.econbiz.de/10001299801
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