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type_genre:"Sammlung"
~language:"eng"
~person:"Diller, Hermann"
~person:"Sheth, Jagdish N."
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
The Routledge companion to consumer behavior
1
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ECONIS (ZBW)
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Climate, culture, and consumption : connecting the dots
Sheth, Jagdish N.
- In:
The Routledge companion to consumer behavior
,
(pp. 14-18)
.
2020
Persistent link: https://www.econbiz.de/10012316098
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2
Customer loyalty: fata morgana or realistic goal? : Managing relationships with customers
Diller, Hermann
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 29-48)
.
2000
Persistent link: https://www.econbiz.de/10001456665
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