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type_genre:"Sammlung"
~person:"Arnould, Eric J."
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~person:"Tomczak, Torsten"
~subject:"Kaufentscheidung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
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Kaufentscheidung
Consumer behaviour
72
Konsumentenverhalten
72
Theorie
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Theory
21
Russell W. Belk
10
Brand management
9
Markenführung
9
Marketing
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Marketing management
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Marketingmanagement
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Brand image
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Markenimage
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Decision
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Entscheidung
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International marketing
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Internationales Marketing
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Market research
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Marktforschung
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Perception
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Purchase decision
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Qualitative Methode
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Qualitative method
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Wahrnehmung
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Welt
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Wissenschaftliche Methode
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World
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Bibliometrics
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Brand
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Brand extension
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Consumption theory
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Economic history
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Ethnology
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Arnould, Eric J.
Keller, Kevin Lane
Sheth, Jagdish N.
Tomczak, Torsten
Böcker, Franz
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Dichtl, Erwin
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Diller, Hermann
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Foxall, Gordon R.
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Bach, Thomas
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Vieth, Matthias
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Vlad, Denisa Elena
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Akkaya, Duygu Talih
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Andaleeb, Syed S.
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Ardley, Barry
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Arntzen, Erik
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Beck, Norbert
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Legends in consumer behavior
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ECONIS (ZBW)
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Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob
;
Swann, Jerre B.
;
Krishna, Aradhna
; …
-
2015
Persistent link: https://www.econbiz.de/10011444742
Saved in:
2
Legal considerations applying to consumer decision making and purchase behavior - part 2
Jacoby, Jacob
;
Craig, C. S.
;
Malhotra, Naresh K.
-
2015
Persistent link: https://www.econbiz.de/10011444749
Saved in:
3
Consumer behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337122
Saved in:
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