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type_genre:"Sammlung"
~person:"Arnould, Eric J."
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~person:"Tomczak, Torsten"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
72
Konsumentenverhalten
72
Theorie
21
Theory
21
Russell W. Belk
10
Brand management
9
Markenführung
9
Marketing
7
Marketing management
7
Marketingmanagement
7
Brand image
5
Markenimage
5
Decision
3
Entscheidung
3
International marketing
3
Internationales Marketing
3
Kaufentscheidung
3
Market research
3
Marktforschung
3
Perception
3
Purchase decision
3
Qualitative Methode
3
Qualitative method
3
Scientific method
3
Wahrnehmung
3
Welt
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Wissenschaftliche Methode
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World
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Bibliometrics
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Bibliometrie
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Brand
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Brand extension
2
Consumption theory
2
Economic history
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Emotion
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Ethnologie
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Ethnology
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Konsumtheorie
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55
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Sammlung
Aufsatz im Buch
Hochschulschrift
Collection of articles written by one author
49
Article in journal
44
Aufsatz in Zeitschrift
44
Collection of articles of several authors
42
Sammelwerk
42
Book section
17
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10
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English
71
German
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Arnould, Eric J.
Keller, Kevin Lane
Sheth, Jagdish N.
Tomczak, Torsten
Belk, Russell W.
27
Gröppel-Klein, Andrea
23
Herrmann, Andreas
18
Holbrook, Morris B.
18
Spiller, Achim
16
Bauer, Hans H.
15
Diehl, Sandra
14
Weinberg, Peter
14
Bettman, James R.
13
Diller, Hermann
13
Kirchgeorg, Manfred
12
Schröder, Hendrik
12
Esch, Franz-Rudolf
11
Grunert, Klaus G.
11
Homburg, Christian
11
Roosen, Jutta
11
Rudolph, Thomas
11
Terlutter, Ralf
11
Bruhn, Manfred
10
Fantapié Altobelli, Claudia
10
Hill, Ronald Paul
10
Kenning, Peter
10
Wiedmann, Klaus-Peter
10
Bagozzi, Richard P.
9
Enneking, Ulrich
9
Fournier, Susan
9
Jacoby, Jacob
9
Silberer, Günter
9
Foxall, Gordon R.
8
Langner, Tobias
8
Orth, Ulrich R.
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Woisetschläger, David
8
Benkenstein, Martin
7
Boztuğ, Yasemin
7
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Legends in consumer behavior
40
Legends in marketing
9
Measuring and managing brands
3
Brand management ; Vol. 2
2
Consumer culture theory
2
Beyond Hofstede : culture frameworks for global marketing and management
1
Brand management ; Vol. 3
1
Consumption, Production, and Entrepreneurship in the Time of Coronavirus : A Business Perspective of the Pandemic
1
Critical marketing : defining the field
1
Cross-cultural and critical perspectives on brands
1
Marketing-mix strategies - product strategy and promotion strategy
1
Revenue Management aus der Kundenperspektive : Grundlagen, Problemfelder und Lösungsstrategien
1
The Routledge companion to consumer behavior
1
The handbook of marketing research : uses, misuses, and future advances
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
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ECONIS (ZBW)
72
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11
Legends in consumer behavior: James R. Bettman
Bettman, James R.
-
2016
Persistent link: https://www.econbiz.de/10011413962
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12
Consumer information processing : decision making
Bettman, James R.
;
Wright, Peter L.
;
Alba, Joseph W.
; …
-
2016
Persistent link: https://www.econbiz.de/10011444854
Saved in:
13
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
14
Adaptive decision making
Bettman, James R.
;
Carmon, Ziv
;
Johnson, Eric J.
; …
-
2016
Persistent link: https://www.econbiz.de/10011446075
Saved in:
15
Emotion, adaptive decision making and consumer behavior
Bettman, James R.
;
Kahn, Barbara E.
;
Keller, Punam Anand
-
2016
Persistent link: https://www.econbiz.de/10011446104
Saved in:
16
Recent work on consumer information processing
Bettman, James R.
;
Zauberman, Gal
;
Drolet, Aimee Leigh
; …
-
2016
Persistent link: https://www.econbiz.de/10011446107
Saved in:
17
Attitude, identity, and influence
Bettman, James R.
;
Kassarjian, Harold H.
;
Lutz, Richard J.
-
2016
Persistent link: https://www.econbiz.de/10011446133
Saved in:
18
Legends in consumer behavior: Jacob Jacoby
Jacoby, Jacob
-
2015
Persistent link: https://www.econbiz.de/10011413983
Saved in:
19
Quantitative methods : MDS, MDA, CCA, and beyond
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010504955
Saved in:
20
Nostalgia and age-related preferences
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010504958
Saved in:
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