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type_genre:"Sammlung"
~person:"Arnould, Eric J."
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~person:"Tomczak, Torsten"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
72
Konsumentenverhalten
72
Theorie
21
Theory
21
Russell W. Belk
10
Brand management
9
Markenführung
9
Marketing
7
Marketing management
7
Marketingmanagement
7
Brand image
5
Markenimage
5
Decision
3
Entscheidung
3
International marketing
3
Internationales Marketing
3
Kaufentscheidung
3
Market research
3
Marktforschung
3
Perception
3
Purchase decision
3
Qualitative Methode
3
Qualitative method
3
Scientific method
3
Wahrnehmung
3
Welt
3
Wissenschaftliche Methode
3
World
3
Bibliometrics
2
Bibliometrie
2
Brand
2
Brand extension
2
Consumption theory
2
Economic history
2
Emotion
2
Ethnologie
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Ethnology
2
Konsumtheorie
2
Markenartikel
2
Markenrecht
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55
Article
17
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Sammlung
Aufsatz im Buch
Hochschulschrift
Collection of articles written by one author
49
Article in journal
45
Aufsatz in Zeitschrift
45
Collection of articles of several authors
42
Sammelwerk
42
Book section
17
Reprint
10
Lehrbuch
6
Aufsatzsammlung
5
Graue Literatur
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3
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2
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2
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1
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English
71
German
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Arnould, Eric J.
Keller, Kevin Lane
Sheth, Jagdish N.
Tomczak, Torsten
Belk, Russell W.
27
Gröppel-Klein, Andrea
23
Herrmann, Andreas
18
Holbrook, Morris B.
18
Spiller, Achim
16
Bauer, Hans H.
15
Diehl, Sandra
14
Weinberg, Peter
14
Bettman, James R.
13
Diller, Hermann
13
Kirchgeorg, Manfred
12
Schröder, Hendrik
12
Esch, Franz-Rudolf
11
Grunert, Klaus G.
11
Homburg, Christian
11
Roosen, Jutta
11
Rudolph, Thomas
11
Terlutter, Ralf
11
Bruhn, Manfred
10
Fantapié Altobelli, Claudia
10
Hill, Ronald Paul
10
Kenning, Peter
10
Wiedmann, Klaus-Peter
10
Bagozzi, Richard P.
9
Enneking, Ulrich
9
Fournier, Susan
9
Jacoby, Jacob
9
Silberer, Günter
9
Foxall, Gordon R.
8
Langner, Tobias
8
Orth, Ulrich R.
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Spann, Martin
8
Woisetschläger, David
8
Benkenstein, Martin
7
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Legends in consumer behavior
40
Legends in marketing
9
Measuring and managing brands
3
Brand management ; Vol. 2
2
Consumer culture theory
2
Beyond Hofstede : culture frameworks for global marketing and management
1
Brand management ; Vol. 3
1
Consumption, Production, and Entrepreneurship in the Time of Coronavirus : A Business Perspective of the Pandemic
1
Critical marketing : defining the field
1
Cross-cultural and critical perspectives on brands
1
Marketing-mix strategies - product strategy and promotion strategy
1
Revenue Management aus der Kundenperspektive : Grundlagen, Problemfelder und Lösungsstrategien
1
The Routledge companion to consumer behavior
1
The handbook of marketing research : uses, misuses, and future advances
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
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ECONIS (ZBW)
72
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21
Esthetics and tastes, Part II: effects of personality, class, and expertise
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010504962
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22
Emotions
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010504982
Saved in:
23
Legends in consumer behavior: Morris B. Holbrook
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505247
Saved in:
24
Inspirational applications, Part II: scholarship and creativity
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505775
Saved in:
25
Inspirational applications, Part I: marketing education
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505778
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26
Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505780
Saved in:
27
Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505794
Saved in:
28
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
Saved in:
29
Qualitative methods, Part III: subjective personal introspection
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505800
Saved in:
30
Qualitative methods, Part II: symbolic consumer behavior or consumption symbolism
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505803
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