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type_genre:"Sammlung"
~person:"Böcker, Andreas"
~person:"Rao, Vithala R."
~person:"Sheth, Jagdish N."
~subject:"Theory"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Consumer Behaviour"
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Theory
Consumer behaviour
59
Konsumentenverhalten
59
Theorie
23
Russell W. Belk
10
Marketing
7
Confidence
3
Decision
3
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Böcker, Andreas
Rao, Vithala R.
Sheth, Jagdish N.
Jacoby, Jacob
8
Bettman, James R.
7
Homburg, Christian
5
Scherhorn, Gerhard
5
Weinberg, Peter
5
Bagozzi, Richard P.
4
Behrens, Gerold
4
Belk, Russell W.
4
Decker, Reinhold
4
Gröppel-Klein, Andrea
4
Herrmann, Andreas
4
Hildebrandt, Lutz
4
Huber, Frank
4
Kaas, Klaus Peter
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Kuß, Alfred
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Botschen, Günther
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Diehl, Sandra
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Grunert, Klaus G.
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Mick, David Glen
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Rosenstiel, Lutz von
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Christensen, Glenn L.
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Craig, C. S.
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2
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Legends in consumer behavior
16
Conjoint measurement : methods and applications
2
Legends in marketing
2
Agrarwirtschaft in der Informationsgesellschaft : 39. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V. vom 30. September bis 2. Oktober 1998 in Bonn
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
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ECONIS (ZBW)
23
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11
The early years: information overload and quality perception
Jacoby, Jacob
;
Maheswaran, Durairaj
;
Haugtvedt, Curtis P.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444686
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12
The fourth P: advertising and personal selling
Jacoby, Jacob
;
Solomon, Michael R.
;
Mick, David Glen
-
2015
Persistent link: https://www.econbiz.de/10011444692
Saved in:
13
Pre-decision information accessing and behavioral process technology (BPT)
Jacoby, Jacob
;
Brinberg, David
;
Herr, Paul M.
-
2015
Persistent link: https://www.econbiz.de/10011444698
Saved in:
14
Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob
;
Swann, Jerre B.
;
Krishna, Aradhna
; …
-
2015
Persistent link: https://www.econbiz.de/10011444742
Saved in:
15
Legal considerations applying to consumer decision making and purchase behavior - part 2
Jacoby, Jacob
;
Craig, C. S.
;
Malhotra, Naresh K.
-
2015
Persistent link: https://www.econbiz.de/10011444749
Saved in:
16
Legends in consumer behavior: Russell W. Belk
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383469
Saved in:
17
Research in consumer behavior
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238854
Saved in:
18
Consumer behavior : conceptual foundations
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969718
Saved in:
19
Measurement of price effects with conjoint analysis : separating informational and allocative effects of price
Rao, Vithala R.
;
Sattler, Henrik
- In:
Conjoint measurement : methods and applications
,
(pp. 31-46)
.
2007
Persistent link: https://www.econbiz.de/10003544570
Saved in:
20
Bundles of multi-attributed items : modeling perceptions, preferences, and choice
Rao, Vithala R.
- In:
Cross-functional innovation management : perspectives …
,
(pp. 175-190)
.
2004
Persistent link: https://www.econbiz.de/10002504222
Saved in:
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