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type_genre:"Sammlung"
~person:"Böcker, Andreas"
~person:"Sheth, Jagdish N."
~source:"econis"
~subject:"Markenrecht"
~type_genre:"Aufsatz im Buch"
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Böcker, Andreas
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Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob
;
Swann, Jerre B.
;
Krishna, Aradhna
; …
-
2015
Persistent link: https://www.econbiz.de/10011444742
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2
Legal considerations applying to consumer decision making and purchase behavior - part 2
Jacoby, Jacob
;
Craig, C. S.
;
Malhotra, Naresh K.
-
2015
Persistent link: https://www.econbiz.de/10011444749
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