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type_genre:"Sammlung"
~person:"Bagozzi, Richard P."
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~type_genre:"Aufsatz im Buch"
~type_genre:"Multi-volume publication"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
66
Konsumentenverhalten
66
Theorie
22
Theory
22
Russell W. Belk
10
Brand management
8
Markenführung
8
Marketing
7
Marketing management
7
Marketingmanagement
7
Emotion
5
Decision
4
Entscheidung
4
Brand image
3
Kaufentscheidung
3
Markenimage
3
Personality psychology
3
Persönlichkeitspsychologie
3
Purchase decision
3
Qualitative Methode
3
Qualitative method
3
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3
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Bibliometrics
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Brand
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Brand extension
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Business ethics
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Internationales Marketing
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Markenartikel
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Markenrecht
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Materialismus
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49
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17
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Sammlung
Aufsatz im Buch
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75
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75
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49
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41
Sammelwerk
41
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Graue Literatur
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English
66
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Bagozzi, Richard P.
Keller, Kevin Lane
Sheth, Jagdish N.
Belk, Russell W.
27
Holbrook, Morris B.
18
Gröppel-Klein, Andrea
17
Bettman, James R.
13
Weinberg, Peter
13
Bauer, Hans H.
12
Spiller, Achim
12
Diehl, Sandra
11
Foxall, Gordon R.
11
Grunert, Klaus G.
10
Herrmann, Andreas
10
Hill, Ronald Paul
10
Terlutter, Ralf
10
Bruhn, Manfred
9
Enneking, Ulrich
9
Fournier, Susan
9
Jacoby, Jacob
9
Kirchgeorg, Manfred
9
Scherhorn, Gerhard
9
Schröder, Hendrik
9
Wiedmann, Klaus-Peter
9
Kenning, Peter
8
Rudolph, Thomas
8
Schmitt, Bernd
8
Silberer, Günter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Hogg, Margaret K.
7
Langner, Tobias
7
Ozanne, Julie L.
7
Roosen, Jutta
7
Thompson, Craig J.
7
Ahlert, Dieter
6
Alvensleben, Reimar von
6
Böcker, Andreas
6
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Legends in consumer behavior
40
Legends in marketing
9
Measuring and managing brands
3
Brand management ; Vol. 2
2
Handbook of brand relationships
2
Brand management ; Vol. 3
1
Digital marketing : global strategies from the world's leading experts
1
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
1
Marketing-mix strategies - product strategy and promotion strategy
1
Positive organizational scholarship : foundations of a new discipline
1
Sustainable Development Goals (SDGs)
1
The Routledge companion to consumer behavior
1
The Routledge companion to identity and consumption
1
The SAGE handbook of marketing theory
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
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ECONIS (ZBW)
66
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66
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1
Choosing not to buy when tempted : advancing sustainable development with consumer moral restraint
Sekerka, Leslie E.
;
Kipfelsberger, Petra
;
Stimel, Derek
; …
-
2022
Persistent link: https://www.econbiz.de/10013171108
Saved in:
2
Climate, culture, and consumption : connecting the dots
Sheth, Jagdish N.
- In:
The Routledge companion to consumer behavior
,
(pp. 14-18)
.
2020
Persistent link: https://www.econbiz.de/10012316098
Saved in:
3
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
4
Legends in consumer behavior: James R. Bettman
Bettman, James R.
-
2016
Persistent link: https://www.econbiz.de/10011413962
Saved in:
5
Consumer information processing : decision making
Bettman, James R.
;
Wright, Peter L.
;
Alba, Joseph W.
; …
-
2016
Persistent link: https://www.econbiz.de/10011444854
Saved in:
6
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
7
Adaptive decision making
Bettman, James R.
;
Carmon, Ziv
;
Johnson, Eric J.
; …
-
2016
Persistent link: https://www.econbiz.de/10011446075
Saved in:
8
Emotion, adaptive decision making and consumer behavior
Bettman, James R.
;
Kahn, Barbara E.
;
Keller, Punam Anand
-
2016
Persistent link: https://www.econbiz.de/10011446104
Saved in:
9
Recent work on consumer information processing
Bettman, James R.
;
Zauberman, Gal
;
Drolet, Aimee Leigh
; …
-
2016
Persistent link: https://www.econbiz.de/10011446107
Saved in:
10
Attitude, identity, and influence
Bettman, James R.
;
Kassarjian, Harold H.
;
Lutz, Richard J.
-
2016
Persistent link: https://www.econbiz.de/10011446133
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