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type_genre:"Sammlung"
~person:"Bauer, Hans H."
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Consumer behaviour
69
Konsumentenverhalten
69
Theorie
20
Theory
20
Brand management
10
Markenführung
10
Russell W. Belk
10
Marketing
8
Deutschland
7
Germany
7
Marketing management
7
Marketingmanagement
7
Market research
4
Marktforschung
4
Advertising effects
3
Beziehungsmarketing
3
Brand image
3
Decision
3
Entscheidung
3
Information behaviour
3
Informationsverhalten
3
Kaufentscheidung
3
Markenimage
3
Purchase decision
3
Qualitative Methode
3
Qualitative method
3
Relationship marketing
3
Scientific method
3
Werbewirkung
3
Wissenschaftliche Methode
3
Automotive market
2
Bibliometrics
2
Bibliometrie
2
Brand
2
Brand extension
2
Economic history
2
Empirical method
2
Empirische Methode
2
France
2
Frankreich
2
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Type of publication
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Book / Working Paper
49
Article
20
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Sammlung
Aufsatz im Buch
Collection of articles written by one author
49
Article in journal
45
Aufsatz in Zeitschrift
45
Collection of articles of several authors
44
Sammelwerk
44
Graue Literatur
37
Non-commercial literature
37
Arbeitspapier
31
Working Paper
31
Book section
20
Reprint
9
Aufsatzsammlung
7
Hochschulschrift
4
Thesis
4
Systematic review
2
Übersichtsarbeit
2
Bibliografie enthalten
1
Bibliography included
1
Case study
1
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1
Festschrift
1
Handbook
1
Handbuch
1
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1
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1
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Language
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English
60
German
9
Author
All
Bauer, Hans H.
Keller, Kevin Lane
Sheth, Jagdish N.
Belk, Russell W.
27
Holbrook, Morris B.
18
Gröppel-Klein, Andrea
17
Bettman, James R.
13
Weinberg, Peter
13
Spiller, Achim
12
Diehl, Sandra
11
Grunert, Klaus G.
10
Herrmann, Andreas
10
Hill, Ronald Paul
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Enneking, Ulrich
9
Fournier, Susan
9
Jacoby, Jacob
9
Kirchgeorg, Manfred
9
Schröder, Hendrik
9
Wiedmann, Klaus-Peter
9
Foxall, Gordon R.
8
Kenning, Peter
8
Rudolph, Thomas
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Silberer, Günter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Langner, Tobias
7
Ozanne, Julie L.
7
Roosen, Jutta
7
Thompson, Craig J.
7
Ahlert, Dieter
6
Alvensleben, Reimar von
6
Böcker, Andreas
6
Dobscha, Susan
6
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Published in...
All
Legends in consumer behavior
40
Legends in marketing
9
Measuring and managing brands
3
Brand management ; Vol. 2
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Brand management ; Vol. 3
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Consumer-brand relationships : theory and practice
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Handbuch Multi-Channel-Marketing
1
Management mit Vision und Verantwortung : eine Herausforderung an Wissenschaft und Praxis ; Festschrift für Hans Raffée zum 75. Geburtstag
1
Marken im Einfluss des Internet : Markendialog März 2009
1
Marketing-mix strategies - product strategy and promotion strategy
1
The Routledge companion to consumer behavior
1
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ECONIS (ZBW)
69
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1
Climate, culture, and consumption : connecting the dots
Sheth, Jagdish N.
- In:
The Routledge companion to consumer behavior
,
(pp. 14-18)
.
2020
Persistent link: https://www.econbiz.de/10012316098
Saved in:
2
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
3
Legends in consumer behavior: James R. Bettman
Bettman, James R.
-
2016
Persistent link: https://www.econbiz.de/10011413962
Saved in:
4
Consumer information processing : decision making
Bettman, James R.
;
Wright, Peter L.
;
Alba, Joseph W.
; …
-
2016
Persistent link: https://www.econbiz.de/10011444854
Saved in:
5
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
6
Adaptive decision making
Bettman, James R.
;
Carmon, Ziv
;
Johnson, Eric J.
; …
-
2016
Persistent link: https://www.econbiz.de/10011446075
Saved in:
7
Emotion, adaptive decision making and consumer behavior
Bettman, James R.
;
Kahn, Barbara E.
;
Keller, Punam Anand
-
2016
Persistent link: https://www.econbiz.de/10011446104
Saved in:
8
Recent work on consumer information processing
Bettman, James R.
;
Zauberman, Gal
;
Drolet, Aimee Leigh
; …
-
2016
Persistent link: https://www.econbiz.de/10011446107
Saved in:
9
Attitude, identity, and influence
Bettman, James R.
;
Kassarjian, Harold H.
;
Lutz, Richard J.
-
2016
Persistent link: https://www.econbiz.de/10011446133
Saved in:
10
Legends in consumer behavior: Jacob Jacoby
Jacoby, Jacob
-
2015
Persistent link: https://www.econbiz.de/10011413983
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