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type_genre:"Sammlung"
~person:"Bernsteiner, Reinhard"
~person:"Grunert, Klaus G."
~person:"Kenning, Peter"
~person:"Roosen, Jutta"
~person:"Sheth, Jagdish N."
~subject:"Entscheidung"
~subject:"Marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Multi-volume publication"
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Entscheidung
Marketing
Consumer behaviour
76
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Theorie
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Russell W. Belk
10
Deutschland
9
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Lebensmitteleinzelhandel
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Lebensmittelkonsum
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Lebensmittelsicherheit
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Marketing management
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Marketingmanagement
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Neuroscience
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Qualitative Methode
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Bernsteiner, Reinhard
Grunert, Klaus G.
Kenning, Peter
Roosen, Jutta
Sheth, Jagdish N.
Bettman, James R.
5
Bosah, Genevieve
3
Brooksworth, Frederica
3
Halfmann, Marion
3
Holbrook, Morris B.
3
Mogaji, Emmanuel
3
Benlian, Alexander
2
Bruhn, Manfred
2
Gröppel-Klein, Andrea
2
Hunstiger, Gabriele
2
Kaas, Klaus Peter
2
Krishnan, Balaji C.
2
Luce, Mary Frances
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Payne, John W.
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Tadajewski, Mark
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Tiedtke, Daniela
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Wiesel, Thorsten
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Adeola, Ogechi
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Adler, Daniel
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Ahlert, Dieter
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Al-A'ali, Ebtihaj
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Alba, Joseph W.
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Aras, Osman Nuri
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Argila-Irurita, Ana María
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Legends in consumer behavior
7
Legends in marketing
3
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
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ECONIS (ZBW)
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Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
2
Consumer information processing : decision making
Bettman, James R.
;
Wright, Peter L.
;
Alba, Joseph W.
; …
-
2016
Persistent link: https://www.econbiz.de/10011444854
Saved in:
3
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
4
Adaptive decision making
Bettman, James R.
;
Carmon, Ziv
;
Johnson, Eric J.
; …
-
2016
Persistent link: https://www.econbiz.de/10011446075
Saved in:
5
Emotion, adaptive decision making and consumer behavior
Bettman, James R.
;
Kahn, Barbara E.
;
Keller, Punam Anand
-
2016
Persistent link: https://www.econbiz.de/10011446104
Saved in:
6
Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505780
Saved in:
7
Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505794
Saved in:
8
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
Saved in:
9
Visioning the future
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969726
Saved in:
10
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
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