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type_genre:"Sammlung"
~person:"Blaufus, Kay"
~person:"Desai, Meghnad"
~person:"Jacoby, Jacob"
~person:"Jorgenson, Dale Weldeau"
~person:"Streit, Manfred E."
~subject:"Kaufentscheidung"
~subject:"Trademark law"
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Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob
;
Swann, Jerre B.
;
Krishna, Aradhna
; …
-
2015
Persistent link: https://www.econbiz.de/10011444742
Saved in:
2
Legal considerations applying to consumer decision making and purchase behavior - part 2
Jacoby, Jacob
;
Craig, C. S.
;
Malhotra, Naresh K.
-
2015
Persistent link: https://www.econbiz.de/10011444749
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