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type_genre:"Sammlung"
~person:"Botschen, Günther"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
~type_genre:"Übersichtsarbeit"
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Botschen, Günther
Sheth, Jagdish N.
18
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8
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7
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5
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Weinberg, Peter
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Advances in services marketing
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Grundsatzfragen und Herausforderungen des Dienstleistungsmarketing
1
New developments and approaches in consumer behavior research
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ECONIS (ZBW)
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Hard versus soft laddering : implications for appropriate use
Botschen, Günther
- In:
New developments and approaches in consumer behavior …
,
(pp. 321-339)
.
1998
Persistent link: https://www.econbiz.de/10001299786
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2
Using means-end structures for benefit segmentation in a service industry
Botschen, Günther
- In:
Advances in services marketing
,
(pp. 155-180)
.
1997
Persistent link: https://www.econbiz.de/10001297065
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3
Identifikation von Kundenerwartungen an die Dienstleistungsqualität : Evaluierung attributorientierter Methoden
Botschen, Günther
(
contributor
)
- In:
Grundsatzfragen und Herausforderungen des …
,
(pp. 157-178)
.
1996
Persistent link: https://www.econbiz.de/10001295765
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