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type_genre:"Sammlung"
~person:"Bustinza, Oscar F."
~person:"Kowalkowski, Christian"
~subject:"Strategisches Management"
~type_genre:"Article in journal"
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Search: subject_exact:"Leistungssystem-Marketing"
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Strategisches Management
Bundling strategy
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Bustinza, Oscar F.
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Gebauer, Heiko
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3
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
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Managing service quality : MSQ ; an international journal
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ECONIS (ZBW)
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Make-or-buy configurational approaches in product-service ecosystems and performance
Bustinza, Oscar F.
;
Lafuente, Esteban
;
Rabetino, Rodrigo
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 393-401
Persistent link: https://www.econbiz.de/10012105055
Saved in:
2
What service transition? : rethinking established assumptions about manufacturers' service-led growth strategies
Kowalkowski, Christian
;
Windahl, Charlotta
;
Kindström, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 59-69
Persistent link: https://www.econbiz.de/10010530577
Saved in:
3
Internalisation or externalisation? : examining organisational arrangements for industrial services
Kowalkowski, Christian
;
Kindström, Daniel
;
Witell, Lars
- In:
Managing service quality : MSQ ; an international journal
21
(
2011
)
4
,
pp. 373-391
Persistent link: https://www.econbiz.de/10009266593
Saved in:
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