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type_genre:"Sammlung"
~person:"Felser, Georg"
~person:"Sheth, Jagdish N."
~subject:"Konsumentenverhalten"
~subject:"Marketing theory"
~type_genre:"Fallstudie"
~type_genre:"Textbook"
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Konsumentenverhalten
Marketing theory
Theorie
26
Theory
26
Consumer behaviour
22
Psychologie
4
Psychology of advertising
4
Verbraucher
4
Werbepsychologie
4
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2
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19
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Felser, Georg
Sheth, Jagdish N.
Kotler, Philip
11
Pepels, Werner
11
Homburg, Christian
8
Jacoby, Jacob
8
Keller, Kevin Lane
8
Kroeber-Riel, Werner
7
Krohmer, Harley
7
Kuß, Alfred
7
Bettman, James R.
6
Solomon, Michael R.
6
Hawkins, Del I.
5
Mullins, John W.
5
Trommsdorff, Volker
5
Walker, Orville C.
5
Berndt, Ralph
4
Foscht, Thomas
4
Frank, Robert H.
4
Gröppel-Klein, Andrea
4
Hair, Joseph F.
4
Kleinaltenkamp, Michael
4
Lamb, Charles W.
4
McDaniel, Carl D.
4
Mothersbaugh, David L.
4
Olbrich, Rainer
4
Schneider, Willy
4
Swoboda, Bernhard
4
Weinberg, Peter
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Zelenak, Mel J.
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Bänsch, Axel
3
Cansier, Adrienne
3
Hoyer, Wayne D.
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Malhotra, Naresh K.
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Steffenhagen, Hartwig
3
Stuart, Elnora W.
3
Best, Roger J.
2
Birks, David F.
2
Bliemel, Friedhelm
2
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Legends in consumer behavior
16
Legends in marketing
3
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ECONIS (ZBW)
23
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
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2
Legends in consumer behavior: James R. Bettman
Bettman, James R.
-
2016
Persistent link: https://www.econbiz.de/10011413962
Saved in:
3
Consumer information processing : decision making
Bettman, James R.
;
Wright, Peter L.
;
Alba, Joseph W.
; …
-
2016
Persistent link: https://www.econbiz.de/10011444854
Saved in:
4
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
5
Emotion, adaptive decision making and consumer behavior
Bettman, James R.
;
Kahn, Barbara E.
;
Keller, Punam Anand
-
2016
Persistent link: https://www.econbiz.de/10011446104
Saved in:
6
Recent work on consumer information processing
Bettman, James R.
;
Zauberman, Gal
;
Drolet, Aimee Leigh
; …
-
2016
Persistent link: https://www.econbiz.de/10011446107
Saved in:
7
Attitude, identity, and influence
Bettman, James R.
;
Kassarjian, Harold H.
;
Lutz, Richard J.
-
2016
Persistent link: https://www.econbiz.de/10011446133
Saved in:
8
Legends in consumer behavior: Jacob Jacoby
Jacoby, Jacob
-
2015
Persistent link: https://www.econbiz.de/10011413983
Saved in:
9
Legends in consumer behavior: Morris B. Holbrook
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505247
Saved in:
10
Helping define the field and expand its horizons
Jacoby, Jacob
;
Zaltman, Gerald
;
Jacobs, Rick
; …
-
2015
Persistent link: https://www.econbiz.de/10011444643
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