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type_genre:"Sammlung"
~person:"Gassmann, Oliver"
~person:"Reihlen, Markus"
~subject:"Brand"
~type_genre:"Conference proceedings"
~type_genre:"Hochschulschrift"
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Gewinnung neuer Produktideen durch Anregung von Lieferanten : eine Fallstudienanalyse bei Markenartikelherstellern
Conreder, Alexander
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2012
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