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type_genre:"Sammlung"
~person:"Hogg, Margaret K."
~person:"Jacoby, Jacob"
~person:"Kenning, Peter"
~person:"Sheth, Jagdish N."
~type_genre:"Aufsatz im Buch"
~type_genre:"Multi-volume publication"
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Consumer behaviour
65
Konsumentenverhalten
65
Theorie
18
Theory
18
Russell W. Belk
10
Marketing
9
Decision
4
Entscheidung
4
Personality psychology
4
Persönlichkeitspsychologie
4
Emotion
3
Kaufentscheidung
3
Market research
3
Marketing management
3
Marketing theory
3
Marketingmanagement
3
Marketingtheorie
3
Marktforschung
3
Neuroscience
3
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3
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3
Purchase decision
3
Qualitative Methode
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50
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Sammlung
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51
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51
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49
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43
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43
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English
60
German
6
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Hogg, Margaret K.
Jacoby, Jacob
Kenning, Peter
Sheth, Jagdish N.
Belk, Russell W.
27
Holbrook, Morris B.
18
Gröppel-Klein, Andrea
17
Bettman, James R.
13
Weinberg, Peter
13
Bauer, Hans H.
12
Spiller, Achim
12
Diehl, Sandra
11
Foxall, Gordon R.
11
Grunert, Klaus G.
10
Herrmann, Andreas
10
Hill, Ronald Paul
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Enneking, Ulrich
9
Fournier, Susan
9
Kirchgeorg, Manfred
9
Scherhorn, Gerhard
9
Schröder, Hendrik
9
Wiedmann, Klaus-Peter
9
Keller, Kevin Lane
8
Rudolph, Thomas
8
Schmitt, Bernd
8
Silberer, Günter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Langner, Tobias
7
Ozanne, Julie L.
7
Roosen, Jutta
7
Thompson, Craig J.
7
Ahlert, Dieter
6
Alvensleben, Reimar von
6
Böcker, Andreas
6
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Legends in consumer behavior
40
Legends in marketing
9
The Routledge companion to consumer behavior
2
Brick & mortar shopping in the 21st century
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Handbook of developments in consumer behaviour
1
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
Multicultural perspectives in customer behaviour
1
Neuroeconomics
1
Neuroökonomie : Grundlagen - Methoden - Anwendungen
1
Paradoxien des Verbraucherverhaltens : Dokumentation der Jahreskonferenz 2017 des Netzwerks Verbraucherforschung
1
SAGE library in business and management
1
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
1
The Routledge companion to digital consumption
1
The Routledge companion to identity and consumption
1
The SAGE handbook of marketing theory
1
Vertikales Marketing und Markenführung im Zeichen von Category-Management
1
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ECONIS (ZBW)
65
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1
Climate, culture, and consumption : connecting the dots
Sheth, Jagdish N.
- In:
The Routledge companion to consumer behavior
,
(pp. 14-18)
.
2020
Persistent link: https://www.econbiz.de/10012316098
Saved in:
2
The interplay of the desired and undesired selves in everyday consumption
Liu, Chihling
;
Hogg, Margaret K.
- In:
The Routledge companion to consumer behavior
,
(pp. 133-146)
.
2020
Persistent link: https://www.econbiz.de/10012316140
Saved in:
3
Paradoxien des Verbraucherverhaltens : verbraucherpolitische Implikationen
Kenning, Peter
- In:
Paradoxien des Verbraucherverhaltens : Dokumentation …
,
(pp. 115-131)
.
2019
Persistent link: https://www.econbiz.de/10011974546
Saved in:
4
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
5
Consumer information processing : decision making
Bettman, James R.
;
Wright, Peter L.
;
Alba, Joseph W.
; …
-
2016
Persistent link: https://www.econbiz.de/10011444854
Saved in:
6
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
7
Adaptive decision making
Bettman, James R.
;
Carmon, Ziv
;
Johnson, Eric J.
; …
-
2016
Persistent link: https://www.econbiz.de/10011446075
Saved in:
8
Emotion, adaptive decision making and consumer behavior
Bettman, James R.
;
Kahn, Barbara E.
;
Keller, Punam Anand
-
2016
Persistent link: https://www.econbiz.de/10011446104
Saved in:
9
Recent work on consumer information processing
Bettman, James R.
;
Zauberman, Gal
;
Drolet, Aimee Leigh
; …
-
2016
Persistent link: https://www.econbiz.de/10011446107
Saved in:
10
Attitude, identity, and influence
Bettman, James R.
;
Kassarjian, Harold H.
;
Lutz, Richard J.
-
2016
Persistent link: https://www.econbiz.de/10011446133
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