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type_genre:"Sammlung"
~person:"Holbrook, Morris B."
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~source:"econis"
~subject:"Brand management"
~type:"book"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
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Consumer behaviour
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Holbrook, Morris B.
Keller, Kevin Lane
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Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
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2015
Persistent link: https://www.econbiz.de/10010505798
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