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type_genre:"Sammlung"
~person:"Holbrook, Morris B."
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~source:"econis"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
100
Konsumentenverhalten
100
Theorie
21
Theory
21
Brand management
20
Markenführung
20
Marketing management
14
Marketingmanagement
14
Brand
10
Brand image
10
Markenartikel
10
Markenimage
10
Russell W. Belk
10
Marketing
9
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6
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Marktforschung
6
Relationship marketing
6
Advertising
5
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5
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International marketing
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Internationales Marketing
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Sammlung
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Holbrook, Morris B.
Keller, Kevin Lane
Sheth, Jagdish N.
Han, Heesup
113
Mattila, Anna S.
95
Belk, Russell W.
79
Gierl, Heribert
77
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
69
Herrmann, Andreas
68
Grewal, Dhruv
64
Loureiro, Sandra Maria Correia
64
Dwivedi, Yogesh Kumar
62
Nayga, Rodolfo M.
61
Jang, Soocheong
57
Bagozzi, Richard P.
56
Septianto, Felix
56
Paul, Justin
53
Laroche, Michel
52
Pelsmacker, Patrick de
51
Ko, Eunju
50
Walsh, Gianfranco
50
Hollebeek, Linda D.
47
Wiedmann, Klaus-Peter
47
Kim, Jungkeun
44
Sharma, Piyush
44
Diamantopoulos, Adamantios
43
Rajagopal
41
Thaichon, Park
41
Bang, Nguyen
40
Das, Gopal
39
Foxall, Gordon R.
39
Ko, Yong Jae
39
Wagner, Udo
39
Grunert, Klaus G.
38
Verhoef, Peter C.
38
Park, Jungkun
37
Kim, Seongseop
36
Vrontis, Demetris
36
Wong, IpKin Anthony
36
Guido, Gianluigi
35
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Legends in consumer behavior
40
Legends in marketing
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of business research : JBR
3
Journal of the Academy of Marketing Science
3
Measuring and managing brands
3
Brand management ; Vol. 2
2
European journal of marketing : EJM
2
Journal of global marketing
2
Journal of marketing theory and practice
2
Marketing letters : a journal of research in marketing
2
Marketing theory
2
Psychology & marketing
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 3
1
Brands : interdisciplinary perspectives
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international marketing
1
Journal of macromarketing
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice : JMTP
1
Marketing-mix strategies - product strategy and promotion strategy
1
Research in consumer behavior
1
Review of marketing research
1
The Routledge companion to consumer behavior
1
The development of critical perspectives in marketing
1
The evolution of brands : from signals of quality to storehouses of trust
1
The role of affect in consumer behavior : emerging theories and applications
1
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ECONIS (ZBW)
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21
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
22
Adaptive decision making
Bettman, James R.
;
Carmon, Ziv
;
Johnson, Eric J.
; …
-
2016
Persistent link: https://www.econbiz.de/10011446075
Saved in:
23
Emotion, adaptive decision making and consumer behavior
Bettman, James R.
;
Kahn, Barbara E.
;
Keller, Punam Anand
-
2016
Persistent link: https://www.econbiz.de/10011446104
Saved in:
24
Recent work on consumer information processing
Bettman, James R.
;
Zauberman, Gal
;
Drolet, Aimee Leigh
; …
-
2016
Persistent link: https://www.econbiz.de/10011446107
Saved in:
25
Attitude, identity, and influence
Bettman, James R.
;
Kassarjian, Harold H.
;
Lutz, Richard J.
-
2016
Persistent link: https://www.econbiz.de/10011446133
Saved in:
26
Legends in consumer behavior: Jacob Jacoby
Jacoby, Jacob
-
2015
Persistent link: https://www.econbiz.de/10011413983
Saved in:
27
The multiple roles of fit between brand alliance partners in alliance attitude formation
Meling Samuelsen, Bendik
;
Erling Olsen, Lars
;
Keller, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10011399145
Saved in:
28
Quantitative methods : MDS, MDA, CCA, and beyond
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010504955
Saved in:
29
Nostalgia and age-related preferences
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010504958
Saved in:
30
Esthetics and tastes, Part II: effects of personality, class, and expertise
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010504962
Saved in:
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