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type_genre:"Sammlung"
~person:"Holbrook, Morris B."
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~subject:"Entscheidung"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
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Entscheidung
Consumer behaviour
100
Konsumentenverhalten
100
Theorie
21
Theory
21
Brand management
20
Markenführung
20
Marketing management
13
Marketingmanagement
13
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10
Brand image
10
Markenartikel
10
Markenimage
10
Russell W. Belk
10
Marketing
9
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7
Relationship marketing
7
Advertising
5
Brand extension
5
Markentransfer
5
Market research
5
Marktforschung
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Werbung
5
Decision
4
International marketing
4
Internationales Marketing
4
Product quality
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Produktqualität
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Bibliometrics
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Marketingtheorie
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Holbrook, Morris B.
Keller, Kevin Lane
Sheth, Jagdish N.
Kim, Jungkeun
10
Bettman, James R.
6
Bagozzi, Richard P.
5
Griskevicius, Vladas
5
Kim, Seongseop
5
Levav, Jonathan
5
Simonson, Itamar
5
Yoon, Carolyn
5
Binney, Wayne
4
Cole, Catherine A.
4
Dhar, Ravi
4
Givi, Julian
4
Hall, John
4
Hauser, John R.
4
Haws, Kelly L.
4
Higgins, E. Tory
4
Johnson, Eric J.
4
Lee, Michelle P.
4
Rothman, Alexander J.
4
Simpson, Jeffry A.
4
Swait, Joffre
4
Adamowicz, Wiktor
3
Benlian, Alexander
3
Campbell, Danny
3
Collins, Andrew T.
3
Dawra, Jagrook
3
Dellaert, Benedict G. C.
3
Gao, Leilei
3
Gorlin, Margarita
3
Heitmann, Mark
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Hensher, David A.
3
Kalakbandi, Vinay Kumar
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Khatwani, Gaurav
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Kim, Peter Beomcheol
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Klein, Andreas
3
Kramer, Thomas
3
Kribben, Matthias
3
LeBoeuf, Robyn A.
3
Lee, Jacob C.
3
Loewenstein, George F.
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Legends in consumer behavior
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
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ECONIS (ZBW)
4
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1
Consumer information processing : decision making
Bettman, James R.
;
Wright, Peter L.
;
Alba, Joseph W.
; …
-
2016
Persistent link: https://www.econbiz.de/10011444854
Saved in:
2
Adaptive decision making
Bettman, James R.
;
Carmon, Ziv
;
Johnson, Eric J.
; …
-
2016
Persistent link: https://www.econbiz.de/10011446075
Saved in:
3
Emotion, adaptive decision making and consumer behavior
Bettman, James R.
;
Kahn, Barbara E.
;
Keller, Punam Anand
-
2016
Persistent link: https://www.econbiz.de/10011446104
Saved in:
4
Effects of quality and quantity of information on decision effectiveness
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
2
,
pp. 200-213
Persistent link: https://www.econbiz.de/10001068367
Saved in:
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