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type_genre:"Sammlung"
~person:"Jacoby, Jacob"
~person:"Jorgenson, Dale Weldeau"
~person:"Rowley, Charles Kershaw"
~person:"Sheth, Jagdish N."
~subject:"Marketing"
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald
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2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
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Consumer information processing : marketing applications
Bettman, James R.
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Keller, Kevin Lane
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John, Deborah Roedder
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2016
Persistent link: https://www.econbiz.de/10011446058
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