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type_genre:"Sammlung"
~person:"Kardes, Frank R."
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~type_genre:"Aufsatz im Buch"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
67
Konsumentenverhalten
67
Theorie
20
Theory
20
Russell W. Belk
10
Marketing
9
Brand management
8
Markenführung
8
Marketing management
7
Marketingmanagement
7
Decision
4
Entscheidung
4
Scientific method
4
Wissenschaftliche Methode
4
Brand image
3
Kaufentscheidung
3
Markenimage
3
Psychology of advertising
3
Purchase decision
3
Qualitative Methode
3
Qualitative method
3
Verbraucher
3
Werbepsychologie
3
Bibliometrics
2
Bibliometrie
2
Brand extension
2
Economic history
2
International marketing
2
Internationales Marketing
2
Markenrecht
2
Markentransfer
2
Market research
2
Marketing theory
2
Marketingtheorie
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Marktforschung
2
Materialism
2
Materialismus
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2
Messung
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National culture
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Book / Working Paper
54
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13
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Sammlung
Aufsatz im Buch
Sammelwerk
Collection of articles written by one author
49
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45
Aufsatz in Zeitschrift
45
Collection of articles of several authors
43
Book section
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Reprint
9
Aufsatzsammlung
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English
67
Author
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Kardes, Frank R.
Keller, Kevin Lane
Sheth, Jagdish N.
Belk, Russell W.
37
Holbrook, Morris B.
20
Gröppel-Klein, Andrea
17
Bauer, Hans H.
16
Spiller, Achim
15
Bettman, James R.
13
Diehl, Sandra
13
Weinberg, Peter
13
Herrmann, Andreas
12
Hill, Ronald Paul
12
Foxall, Gordon R.
11
Grunert, Klaus G.
11
Schmitt, Bernd
11
Wiedmann, Klaus-Peter
11
Bagozzi, Richard P.
10
Fournier, Susan
10
Kenning, Peter
10
Terlutter, Ralf
10
Bruhn, Manfred
9
Enneking, Ulrich
9
Hansen, Ursula
9
Jacoby, Jacob
9
Kirchgeorg, Manfred
9
Reisch, Lucia A.
9
Rudolph, Thomas
9
Scherhorn, Gerhard
9
Schrader, Ulf
9
Schröder, Hendrik
9
Smyczek, Sławomir
9
Arnould, Eric J.
8
Diller, Hermann
8
Laroche, Michel
8
Martínez-López, Francisco J.
8
Mick, David Glen
8
Sherry, John F.
8
Silberer, Günter
8
Thompson, Craig J.
8
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
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Legends in consumer behavior
42
Legends in marketing
9
Measuring and managing brands
3
Brand management ; Vol. 2
2
The Routledge companion to consumer behavior
2
Advertising and consumer psychology
1
Brand management ; Vol. 3
1
Consumer psychology in a social media world
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Handbook of consumer psychology
1
Marketing and consumer psychology series
1
Marketing-mix strategies - product strategy and promotion strategy
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
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ECONIS (ZBW)
67
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67
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1
Climate, culture, and consumption : connecting the dots
Sheth, Jagdish N.
- In:
The Routledge companion to consumer behavior
,
(pp. 14-18)
.
2020
Persistent link: https://www.econbiz.de/10012316098
Saved in:
2
Brand attitude structure
Kardes, Frank R.
;
Pogacar, Ruth
;
Hassey, Roseann
;
Wu, …
- In:
The Routledge companion to consumer behavior
,
(pp. 243-259)
.
2020
Persistent link: https://www.econbiz.de/10012316168
Saved in:
3
Handbook of research methods in consumer psychology
Kardes, Frank R.
(
ed.
);
Herr, Paul M.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011997386
Saved in:
4
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
5
Legends in consumer behavior: James R. Bettman
Bettman, James R.
-
2016
Persistent link: https://www.econbiz.de/10011413962
Saved in:
6
Resistance to electronic word of mouth as a function of the message source and context
Powell Mantel, Susan
;
Cronley, Maria L.
;
Cohen, Jeffrey L.
- In:
Consumer psychology in a social media world
,
(pp. 40-52)
.
2016
Persistent link: https://www.econbiz.de/10011586220
Saved in:
7
Consumer information processing : decision making
Bettman, James R.
;
Wright, Peter L.
;
Alba, Joseph W.
; …
-
2016
Persistent link: https://www.econbiz.de/10011444854
Saved in:
8
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
9
Adaptive decision making
Bettman, James R.
;
Carmon, Ziv
;
Johnson, Eric J.
; …
-
2016
Persistent link: https://www.econbiz.de/10011446075
Saved in:
10
Emotion, adaptive decision making and consumer behavior
Bettman, James R.
;
Kahn, Barbara E.
;
Keller, Punam Anand
-
2016
Persistent link: https://www.econbiz.de/10011446104
Saved in:
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