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type_genre:"Sammlung"
~person:"Keller, Kevin Lane"
~person:"Langner, Tobias"
~person:"Schmitt, Bernd"
~person:"Sheth, Jagdish N."
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
74
Konsumentenverhalten
74
Theorie
20
Theory
20
Brand management
15
Markenführung
15
Russell W. Belk
10
Brand image
7
Markenimage
7
Marketing
7
Marketing management
7
Marketingmanagement
7
Brand
5
Markenartikel
5
Bibliometrics
3
Bibliometrie
3
Brand extension
3
Decision
3
Emotion
3
Entscheidung
3
International marketing
3
Internationales Marketing
3
Kaufentscheidung
3
Markentransfer
3
Purchase decision
3
Qualitative Methode
3
Qualitative method
3
Scientific method
3
Wissenschaftliche Methode
3
Advertising effects
2
Brand loyalty
2
China
2
Cognition
2
Economic history
2
Kognition
2
Markenrecht
2
Markentreue
2
Marketing theory
2
Marketingtheorie
2
Materialism
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Book / Working Paper
51
Article
23
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Sammlung
Aufsatz im Buch
Hochschulschrift
Article in journal
52
Aufsatz in Zeitschrift
52
Collection of articles written by one author
49
Collection of articles of several authors
43
Sammelwerk
43
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23
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12
Aufsatzsammlung
3
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Language
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English
69
German
5
Author
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Keller, Kevin Lane
Langner, Tobias
Schmitt, Bernd
Sheth, Jagdish N.
Belk, Russell W.
27
Gröppel-Klein, Andrea
23
Herrmann, Andreas
18
Holbrook, Morris B.
18
Spiller, Achim
16
Bauer, Hans H.
15
Diehl, Sandra
14
Weinberg, Peter
14
Bettman, James R.
13
Diller, Hermann
13
Kirchgeorg, Manfred
12
Schröder, Hendrik
12
Esch, Franz-Rudolf
11
Grunert, Klaus G.
11
Homburg, Christian
11
Roosen, Jutta
11
Rudolph, Thomas
11
Terlutter, Ralf
11
Bruhn, Manfred
10
Fantapié Altobelli, Claudia
10
Hill, Ronald Paul
10
Kenning, Peter
10
Wiedmann, Klaus-Peter
10
Bagozzi, Richard P.
9
Enneking, Ulrich
9
Fournier, Susan
9
Jacoby, Jacob
9
Silberer, Günter
9
Foxall, Gordon R.
8
Orth, Ulrich R.
8
Scherhorn, Gerhard
8
Spann, Martin
8
Tomczak, Torsten
8
Woisetschläger, David
8
Arnould, Eric J.
7
Benkenstein, Martin
7
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Legends in consumer behavior
40
Legends in marketing
9
Measuring and managing brands
3
Brand management ; Vol. 1
2
Brand management ; Vol. 2
2
Brand management ; Vol. 3
2
Cracking the code : leveraging consumer psychology to drive profitability
2
Handbook on brand and experience management
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Forschungsgruppe Konsum und Verhalten
1
Innovation und Internationalisierung : Festschrift für Norbert Koubek
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Marke neu denken : Paradigmenwechsel in der Markenführung
1
Marketing-mix strategies - product strategy and promotion strategy
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
Research
1
The Routledge companion to consumer behavior
1
The SAGE handbook of international marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
74
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1
Managing brands in an ever-changing media environment
Langner, Tobias
;
Klinke, Tobias
- In:
Media and change management : creating a path for new …
,
(pp. 143-168)
.
2022
Persistent link: https://www.econbiz.de/10013167342
Saved in:
2
Climate, culture, and consumption : connecting the dots
Sheth, Jagdish N.
- In:
The Routledge companion to consumer behavior
,
(pp. 14-18)
.
2020
Persistent link: https://www.econbiz.de/10012316098
Saved in:
3
Eine wertebasierte Typologie der Markenliebe
Kühn, Jochen
-
2018
Persistent link: https://www.econbiz.de/10011855473
Saved in:
4
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
5
Legends in consumer behavior: James R. Bettman
Bettman, James R.
-
2016
Persistent link: https://www.econbiz.de/10011413962
Saved in:
6
Marke neu denken : vom Leuchtturm zum Lagerfeuer
Hahn, Hans Peter
;
Luckas, Manfred
;
Schulz, Jürgen
; …
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 47-125)
.
2016
Persistent link: https://www.econbiz.de/10011487732
Saved in:
7
Consumer information processing : decision making
Bettman, James R.
;
Wright, Peter L.
;
Alba, Joseph W.
; …
-
2016
Persistent link: https://www.econbiz.de/10011444854
Saved in:
8
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
9
Adaptive decision making
Bettman, James R.
;
Carmon, Ziv
;
Johnson, Eric J.
; …
-
2016
Persistent link: https://www.econbiz.de/10011446075
Saved in:
10
Emotion, adaptive decision making and consumer behavior
Bettman, James R.
;
Kahn, Barbara E.
;
Keller, Punam Anand
-
2016
Persistent link: https://www.econbiz.de/10011446104
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