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type_genre:"Sammlung"
~person:"Keller, Kevin Lane"
~person:"Langner, Tobias"
~person:"Sheth, Jagdish N."
~subject:"Brand"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
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Keller, Kevin Lane
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
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ECONIS (ZBW)
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Managing brands in an ever-changing media environment
Langner, Tobias
;
Klinke, Tobias
- In:
Media and change management : creating a path for new …
,
(pp. 143-168)
.
2022
Persistent link: https://www.econbiz.de/10013167342
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2
Zur "Rationalität" der Urteilsbildung : Ankerheuristiken zur Vereinfachung der Beurteilung von Markenallianzen
Esch, Franz-Rudolf
;
Redler, Jörn
;
Langner, Tobias
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 145-173)
.
2005
Persistent link: https://www.econbiz.de/10003289254
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3
Memory in advertising : the effect of advertising memory cues on brand evaluations
Keller, Kevin Lane
-
1986
Persistent link: https://www.econbiz.de/10000789153
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