//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Sammlung"
~person:"Keller, Kevin Lane"
~person:"Langner, Tobias"
~person:"Sheth, Jagdish N."
~subject:"Brand image"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Consumer behaviour
66
Konsumentenverhalten
66
Theorie
19
Theory
19
Brand management
11
Markenführung
11
Russell W. Belk
10
Marketing
7
Marketing management
7
Marketingmanagement
7
Brand
3
Decision
3
Emotion
3
Entscheidung
3
Kaufentscheidung
3
Markenartikel
3
Markenimage
3
Purchase decision
3
Qualitative Methode
3
Qualitative method
3
Scientific method
3
Wissenschaftliche Methode
3
Advertising effects
2
Bibliometrics
2
Bibliometrie
2
Brand extension
2
Brand loyalty
2
Economic history
2
International marketing
2
Internationales Marketing
2
Markenrecht
2
Markentransfer
2
Markentreue
2
Marketing theory
2
Marketingtheorie
2
Materialism
2
Materialismus
2
National culture
2
Nationalkultur
2
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Sammlung
Aufsatz im Buch
Hochschulschrift
Article in journal
10
Aufsatz in Zeitschrift
10
Book section
3
Reprint
3
Language
All
English
3
Author
All
Keller, Kevin Lane
Langner, Tobias
Sheth, Jagdish N.
Schmitt, Bernd
4
Burmann, Christoph
3
Calder, Bobby J.
3
Hattula, Marcus
3
Park, C. Whan
3
Sternthal, Brian
3
Aaker, Jennifer
2
Asmat Nizam Abdul Talib
2
Balboni, Bernardo
2
Batra, Rajeev
2
Benet-Martínez, Verónica
2
Bergmann, Karin
2
Brakus, J. Joško
2
D’Arco, Mario
2
Elliott, Richard
2
Elste, Rainer
2
Erdem, Tülin
2
Freundt, Tjark Christian
2
Garolera, Jordi
2
Goertz, Susanne
2
Grappi, Silvia
2
Hanisch, Stephan
2
Henderson, Geraldine Rosa
2
Hennigs, Nadine
2
Iperen, Rudolf-Jan van
2
Kuhn, Kerri-Ann L.
2
Levy, Sidney J.
2
Lorenz, Bettina
2
Loureiro, Sandra Maria Correia
2
Marino, Vittoria
2
Orth, Ulrich R.
2
Pope, Nigel K. Ll.
2
Ringeisen, Petra
2
Schlagentweith, Dirk
2
Schlegl, Sandra
2
Schmidt, Steffen
2
Schweiger, Günter
2
Terlutter, Ralf
2
Tomczak, Torsten
2
more ...
less ...
Published in...
All
Brand management ; Vol. 2
1
Marketing-mix strategies - product strategy and promotion strategy
1
Measuring and managing brands
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
2
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
3
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->