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type_genre:"Sammlung"
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~person:"Thompson, Craig J."
~source:"econis"
~subject:"Advertising effects"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
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Advertising effects
Consumer behaviour
63
Konsumentenverhalten
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Theorie
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Theory
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Russell W. Belk
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Brand management
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Markenführung
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Marketingmanagement
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Decision
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Kaufentscheidung
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Keller, Kevin Lane
Sheth, Jagdish N.
Thompson, Craig J.
Diehl, Sandra
8
Weinberg, Peter
6
Esch, Franz-Rudolf
5
Terlutter, Ralf
5
Gierl, Heribert
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Legends in consumer behavior
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The impact of theory on representations of the consumer and the marketing organisation
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ECONIS (ZBW)
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The fourth P: advertising and personal selling
Jacoby, Jacob
;
Solomon, Michael R.
;
Mick, David Glen
-
2015
Persistent link: https://www.econbiz.de/10011444692
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2
Marketplace mythology and discourses of power
Thompson, Craig J.
-
2008
Persistent link: https://www.econbiz.de/10003611251
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