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type_genre:"Sammlung"
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~person:"Thompson, Craig J."
~source:"econis"
~type_genre:"Book section"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
63
Konsumentenverhalten
63
Theorie
19
Theory
19
Russell W. Belk
10
Brand management
8
Markenführung
8
Marketing
7
Marketing management
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Marketingmanagement
7
Brand image
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Decision
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Entscheidung
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Kaufentscheidung
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Marketing theory
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Marketingtheorie
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Purchase decision
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Qualitative Methode
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Qualitative method
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Wissenschaftliche Methode
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Advertising effects
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Bibliometrics
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Brand extension
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Consumption theory
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Economic history
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International marketing
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Internationales Marketing
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Konsumtheorie
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Markenrecht
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Markentransfer
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Materialism
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Materialismus
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National culture
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Nationalkultur
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49
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14
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49
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41
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English
63
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Keller, Kevin Lane
Sheth, Jagdish N.
Thompson, Craig J.
Belk, Russell W.
27
Holbrook, Morris B.
18
Gröppel-Klein, Andrea
17
Bettman, James R.
13
Weinberg, Peter
13
Bauer, Hans H.
12
Spiller, Achim
12
Diehl, Sandra
11
Grunert, Klaus G.
10
Herrmann, Andreas
10
Hill, Ronald Paul
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Enneking, Ulrich
9
Fournier, Susan
9
Jacoby, Jacob
9
Kirchgeorg, Manfred
9
Schröder, Hendrik
9
Wiedmann, Klaus-Peter
9
Foxall, Gordon R.
8
Kenning, Peter
8
Rudolph, Thomas
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Silberer, Günter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Langner, Tobias
7
Ozanne, Julie L.
7
Roosen, Jutta
7
Ahlert, Dieter
6
Alvensleben, Reimar von
6
Böcker, Andreas
6
Dobscha, Susan
6
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Legends in consumer behavior
40
Legends in marketing
9
Measuring and managing brands
3
Brand management ; Vol. 2
2
Consumer culture theory
2
The impact of theory on representations of the consumer and the marketing organisation
2
Brand management ; Vol. 3
1
Marketing-mix strategies - product strategy and promotion strategy
1
The Routledge companion to consumer behavior
1
The Routledge companion to identity and consumption
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
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ECONIS (ZBW)
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Climate, culture, and consumption : connecting the dots
Sheth, Jagdish N.
- In:
The Routledge companion to consumer behavior
,
(pp. 14-18)
.
2020
Persistent link: https://www.econbiz.de/10012316098
Saved in:
2
Introduction: What is Consumer Culture Theory?
Arnould, Eric J.
;
Thompson, Craig J.
- In:
Consumer culture theory
,
(pp. 1-16)
.
2018
Persistent link: https://www.econbiz.de/10012029989
Saved in:
3
Conclusion: Linking CCT and consumer research : consumer's mobilization of co-created resources
Thompson, Craig J.
;
MacInnis, Deborah J.
;
Arnould, Eric J.
- In:
Consumer culture theory
,
(pp. 319-346)
.
2018
Persistent link: https://www.econbiz.de/10012030049
Saved in:
4
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
5
Consumer information processing : decision making
Bettman, James R.
;
Wright, Peter L.
;
Alba, Joseph W.
; …
-
2016
Persistent link: https://www.econbiz.de/10011444854
Saved in:
6
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
7
Adaptive decision making
Bettman, James R.
;
Carmon, Ziv
;
Johnson, Eric J.
; …
-
2016
Persistent link: https://www.econbiz.de/10011446075
Saved in:
8
Emotion, adaptive decision making and consumer behavior
Bettman, James R.
;
Kahn, Barbara E.
;
Keller, Punam Anand
-
2016
Persistent link: https://www.econbiz.de/10011446104
Saved in:
9
Recent work on consumer information processing
Bettman, James R.
;
Zauberman, Gal
;
Drolet, Aimee Leigh
; …
-
2016
Persistent link: https://www.econbiz.de/10011446107
Saved in:
10
Attitude, identity, and influence
Bettman, James R.
;
Kassarjian, Harold H.
;
Lutz, Richard J.
-
2016
Persistent link: https://www.econbiz.de/10011446133
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