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type_genre:"Sammlung"
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~subject:"Value analysis"
~type_genre:"Aufsatz im Buch"
~type_genre:"Sammelwerk"
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Value analysis
Consumer behaviour
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Keller, Kevin Lane
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Brand management ; Vol. 2
1
Measuring and managing brands
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ECONIS (ZBW)
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
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2010
Persistent link: https://www.econbiz.de/10003924344
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
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2009
Persistent link: https://www.econbiz.de/10003784811
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