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type_genre:"Sammlung"
~person:"Kotler, Philip"
~person:"Pepels, Werner"
~person:"Sheth, Jagdish N."
~subject:"Decision"
~type_genre:"Lehrbuch"
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Consumer information processing : decision making
Bettman, James R.
;
Wright, Peter L.
;
Alba, Joseph W.
; …
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2016
Persistent link: https://www.econbiz.de/10011444854
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Emotion, adaptive decision making and consumer behavior
Bettman, James R.
;
Kahn, Barbara E.
;
Keller, Punam Anand
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2016
Persistent link: https://www.econbiz.de/10011446104
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