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type_genre:"Sammlung"
~person:"Pakura, Stefanie"
~subject:"Germany"
~type_genre:"Aufsatz in Zeitschrift"
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Germany
Business start-up
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Marketing management
3
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Unternehmensgründung
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Absence of strategy
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Pakura, Stefanie
Brettel, Malte
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Engelen, Andreas
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3
Heinemann, Florian
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Journal of small business and entrepreneurship : JSBE
1
Review of managerial science : RMS
1
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ECONIS (ZBW)
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How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany
Pakura, Stefanie
;
Rudeloff, Christian
- In:
Journal of small business and entrepreneurship : JSBE
35
(
2023
)
2
,
pp. 153-180
Persistent link: https://www.econbiz.de/10014234756
Saved in:
2
It takes two to tango : the interplay between decision logics, communication strategies and social media engagement in start-ups
Rudeloff, Christian
;
Pakura, Stefanie
;
Eggers, Fabian
; …
- In:
Review of managerial science : RMS
16
(
2022
)
3
,
pp. 681-712
Persistent link: https://www.econbiz.de/10013191543
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