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type_genre:"Sammlung"
~person:"Sheth, Jagdish N."
~subject:"Rajan Varadarajan"
~subject:"Strategic management"
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Search: subject_exact:"Marketing strategy"
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Rajan Varadarajan
Strategic management
Marketing management
14
Marketingmanagement
14
Marketing theory
5
Marketingtheorie
5
Consumer behaviour
3
Konsumentenverhalten
3
Strategisches Management
3
International marketing
2
Internationales Marketing
2
Marketing
2
Scientific method
2
Wissenschaftliche Methode
2
Competitive strategy
1
Dienstleistungsmarketing
1
Diversification
1
Diversifikation
1
Economic history
1
Fertigungsprogramm
1
Firm performance
1
Gerald Zaltman
1
Innovation diffusion
1
Innovation management
1
Innovationsdiffusion
1
Innovationsmanagement
1
Inter-firm cooperation
1
International market segmentation
1
Internationale Marktsegmentierung
1
Jagdish N. Sheth
1
Market research
1
Market segmentation
1
Marktforschung
1
Marktsegmentierung
1
Master production schedule
1
Online retailing
1
Online-Handel
1
Scientists
1
Services marketing
1
Strategic alliance
1
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5
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Sammlung
Collection of articles of several authors
5
Collection of articles written by one author
5
Sammelwerk
5
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English
5
Author
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Sheth, Jagdish N.
Varadarajan, Rajan
4
Bell, David R.
1
Bharadwaj, Sundar
1
Cunningham, Peggy
1
Hult, G. Tomas M.
1
Sridhar, Srihari
1
Wind, Yoram
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Legends in strategic marketing
4
Legends in marketing
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ECONIS (ZBW)
5
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Strategic marketing and strategic management
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803896
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2
Strategic marketing and innovation
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803913
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3
Strategy and performance
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803914
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4
Inter-organizational cooperation and interactive marketing
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803915
Saved in:
5
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
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