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type_genre:"Thesis"
~person:"Algesheimer, René"
~person:"Hülsmann, Michael"
~subject:"Markenpolitik"
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Algesheimer, René
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Markenerosion : eine systemtheoretische Ursache-Wirkungs-Analyse
Lodde, Adele Patricia
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2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008662769
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Brand Communities : Begriff, Grundmodell und Implikationen
Algesheimer, René
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2004
Persistent link: https://www.econbiz.de/10002006763
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Brand communities : Begriff, Grundmodell und Implikationen
Algesheimer, René
-
2004
-
1. Aufl
Persistent link: https://www.econbiz.de/10002031150
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