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type_genre:"Thesis"
~person:"Effertz, Tobias"
~person:"Hennig-Thurau, Thorsten"
~subject:"Konsumgütermarketing"
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Konsumgütermarketing
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Effertz, Tobias
Hennig-Thurau, Thorsten
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Hedonic consumer decision making and implications for the marketing of media goods
Henning, Victor
(
contributor
); …
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2010
Persistent link: https://www.econbiz.de/10009012488
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Konsum-Kompetenz : eine neue Zielgröße für das Management von Geschäftsbeziehungen ; theoretische Begründung und empirische Überprüfung der Relevanz für das Konsumgütermarketing...
Hennig-Thurau, Thorsten
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1998
Persistent link: https://www.econbiz.de/10013421305
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