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type_genre:"Working Paper"
~isPartOf:"Journal of retailing and consumer services"
~type_genre:"Article"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
4
Handelsmarke
4
Konsumentenverhalten
4
Store brand
4
Brand
3
Einzelhandel
3
Markenartikel
3
Retail trade
3
Brand management
2
Markenführung
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Private label
2
Assortment
1
Beziehungsmarketing
1
Brand premium
1
Channel distribution
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Climate change
1
Confidence
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Consumer goods
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Dauerhafte Konsumgüter
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Durable goods
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Economic climate
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Gender
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Geschlecht
1
Klimawandel
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Loyalty to the retailer
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Loyalty to the store brand
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Marketing management
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Marketingmanagement
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Moderating effect
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National brands
1
Preismanagement
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Preiswettbewerb
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Price competition
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Pricing strategy
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Private labels
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Bigné Alcañiz, J. Enrique
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Caplliure, Eva-María
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Choi, Seung-chan
1
Esteban-Millat, Irene
1
Gázquez-Abad, Juan Carlos
1
Martínez-López, Francisco J.
1
Miquel, María-José
1
Pérez, Carmen
1
Rubio Benito, Natalia
1
Villaseñor, Nieves
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Journal of retailing and consumer services
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Melbourne Institute working paper series
4
Tuck School of Business working paper / Tuck School of Business at Dartmouth
4
Department of Economics discussion paper series / University of Oxford
3
ERIM report series research in management
3
Policy research working paper : WPS
3
Working paper / Intellectual Property Research Institute of Australia
3
Working paper / National Bureau of Economic Research, Inc.
3
Working paper series
3
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2
ESMT working paper
2
IDEI working papers
2
Kiel working paper
2
PraxisWISSEN Marketing
2
Working papers / TSE : WP
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
BRQ Business Research Quarterly
1
Betriebswirtschaftliche Diskussionsbeiträge
1
CAWM discussion paper
1
CESifo working papers
1
Cahier de recherche en marketing et management
1
Carleton economic papers : CEP
1
DICE discussion paper
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DIIS working paper
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Department working papers / Bar-Ilan University, Department of Economics
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Documento de trabajo / Fundación de las Cajas de Ahorros
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Economic Analysis Group discussion paper
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FE-Workingpaper / University of Kiel, Department of Food Economics and Consumption Studies
1
Faculty & research / Insead : working paper series
1
Forschungsberichte aus dem Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing : Forschungsbericht
1
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
International Journal of Business Science & Applied Management (IJBSAM)
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ECONIS (ZBW)
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1
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
2
The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 340-348
Persistent link: https://www.econbiz.de/10011629448
Saved in:
3
Buying private label in durables : gender and other psychological variables
Miquel, María-José
;
Caplliure, Eva-María
;
Pérez, Carmen
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 349-357
Persistent link: https://www.econbiz.de/10011629449
Saved in:
4
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
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