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type_genre:"Working Paper"
~isPartOf:"Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim"
~subject:"Digitalisierung"
~subject:"Experiment"
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Digitalisierung
Experiment
Consumer behaviour
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Deutschland
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Germany
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5
Online retailing
5
Online-Handel
5
Confidence
3
Vertrauen
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E-commerce
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Electronic Commerce
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USA
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United States
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Atavar
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Brand image
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Brand management
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Classification
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Corporate reputation
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Einkaufsstättenwahl
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Firmenimage
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France
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Frankreich
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Interactive media
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Interaktive Medien
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Internet
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Klassifikation
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Markenführung
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Markenimage
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Market segmentation
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Marktsegmentierung
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Salespeople
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Schätzung
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Strategic alliance
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Strategische Allianz
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Institute for Prospective Technological Studies digital economy working paper
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Virtuelle Verkaufsberater in interaktiven Medien : eine experimentelle Untersuchung zur Wirkung von Avataren in interaktiven Medien
Bauer, Hans H.
(
contributor
);
Neumann, Marcus M.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002898019
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