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type_genre:"Working Paper"
~isPartOf:"Trademarks, brands, and competitiveness"
~subject:"Handelsmarke"
~type_genre:"Aufsatz im Buch"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Fallstudiensammlung"
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Handelsmarke
Brand management
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Consumer goods industry
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Konsumgüterindustrie
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Lieferantenmanagement
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Lieferkette
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Markenführung
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Store brand
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Supplier relationship management
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Unilever PLC <London>
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Miskell, Peter
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Trademarks, brands, and competitiveness
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
Neue Ansätze in Markenforschung und Markenführung
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Melbourne Institute working paper series
4
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
4
Tuck School of Business working paper / Tuck School of Business at Dartmouth
4
Department of Economics discussion paper series / University of Oxford
3
ERIM report series research in management
3
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
3
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
3
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
3
Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
3
Policy research working paper : WPS
3
Working paper / Intellectual Property Research Institute of Australia
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Working paper / National Bureau of Economic Research, Inc.
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Working paper series
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Discussion papers / CEPR
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ESMT working paper
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IDEI working papers
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Kiel working paper
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Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
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Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
2
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Vertical relationships and coordination in the food system : with 94 tables ; [papers presented at the Conference "Vertical Relationships and Coordination in the Food System" held in Piacenza, Italy, on June 12-13, 1997]
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
Working papers / TSE : WP
2
Advancing insights on brand management
1
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Betriebswirtschaftliche Diskussionsbeiträge
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Brand management ; Vol. 4
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Business reengineering : effizientes Neugestalten von Geschäftsprozessen
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CAWM discussion paper
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Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2013
Persistent link: https://www.econbiz.de/10009758632
Saved in:
2
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2010
Persistent link: https://www.econbiz.de/10003972927
Saved in:
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