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type_genre:"Working Paper"
~person:"Naert, Philippe Antoine"
~subject:"Profitability"
~subject:"Werbewirtschaft"
~type_genre:"Marktinformation"
~type_genre:"No longer published / No longer aquired"
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Profitability
Werbewirtschaft
Advertising industry
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Betriebliche Finanzwirtschaft
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3
1986
1
Betriebliches Informationssystem
1
Business intelligence system
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Naert, Philippe Antoine
Silk, Alvin J.
8
Berndt, Ernst R.
5
Gabszewicz, Jean Jaskold
5
Laussel, Didier
5
Sonnac, Nathalie
5
Bultez, Alain V.
4
Jullien, Bruno
3
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2
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2
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2
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2
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2
Ambrus, Attila
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1
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1
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1
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1
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1
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1
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1
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Working paper / European Institute for Advanced Studies in Management
2
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Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
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ECONIS (ZBW)
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When does lag structure really matter ... indeed?
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1987
Persistent link: https://www.econbiz.de/10000739159
Saved in:
2
From "Lydiametry" to "Pinkhamization" : misspecifying advertising dynamics rarely affects profitability
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1986
Persistent link: https://www.econbiz.de/10000739119
Saved in:
3
From "Lydiametry" to "Pinkhamization" : misspecifying advertising dynamics rarely affects profitability
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1986
Persistent link: https://www.econbiz.de/10000699122
Saved in:
4
Subjective estimation in integrating communication budget and allocation decisions : a case study
Naert, Philippe Antoine
;
Weverbergh, Marcel
; …
-
1986
Persistent link: https://www.econbiz.de/10000718663
Saved in:
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