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type_genre:"Working Paper"
~person:"Reinartz, Werner J."
~source:"econis"
~subject:"Handelsmarketing"
~subject:"USA"
~type_genre:"Aufsatz im Buch"
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Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
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ECONIS (ZBW)
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Markenstrategien aus der Sicht des Handels
Reinartz, Werner J.
;
Sanktjohanser, Josef
- In:
Markenstrategien im Spannungsfeld Hersteller - Handel : …
,
(pp. 46-71)
.
2011
Persistent link: https://www.econbiz.de/10009009234
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