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type_genre:"Working Paper"
~subject:"Marketingmanagement"
~subject:"USA"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
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Marketingmanagement
USA
Handelsmarke
219
Store brand
219
Brand management
81
Markenführung
81
Markenartikel
73
Brand
72
Theorie
61
Theory
61
Deutschland
48
Germany
48
Consumer behaviour
41
Einzelhandel
41
Konsumentenverhalten
41
Retail trade
41
Food retailing
28
Lebensmitteleinzelhandel
28
Markenimage
20
Brand image
18
Preismanagement
18
Pricing strategy
18
Lieferantenmanagement
17
Supplier relationship management
17
United States
16
Großbritannien
14
United Kingdom
14
Immaterialgüterrechte
13
Intellectual property rights
13
Einzelhandelspreis
12
Food trade
12
Lebensmittelhandel
12
Retail price
12
Competition
11
Handelsmarketing
11
Marketing management
11
Retail marketing
11
Wettbewerb
11
Product differentiation
10
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English
24
German
2
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Barsky, Robert B.
3
Bergen, Mark
2
Dekimpe, Marnik G.
2
Deleersnyder, Barbara
2
Dutta, Shantanu
2
Lamey, Lien
2
Steenkamp, Jan-Benedict E. M.
2
Ailawadi, Kusum L.
1
Caprice, Stéphane
1
Dolkas, David Henry
1
Dubé, Jean-Pierre
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Esteban-Millat, Irene
1
Fournier, Susan
1
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1
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1
Gendel-Guterman, Hanna
1
Genel, Zeynep
1
Girard, Tulay
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1
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Hanf, Jon
1
Herman, Kerry
1
Hitsch, Güenter J.
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Horvat, Sandra
1
Jain, Subhash C.
1
Kaswengi, Joseph
1
Keller, Kevin Lane
1
Levy, Daniel
1
Levy, Daniel C.
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Levy, Shalom
1
Lim, Chae Un
1
Martínez-López, Francisco J.
1
Maul, Karl-Heinz
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Neslin, Scott A.
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Okan, Elif Yolbulan
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Pfeiffer, Baptiste G.
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Pinar, Musa
1
Rossi, Peter E.
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Improving marketing strategies for private label products
4
Tuck School of Business working paper / Tuck School of Business at Dartmouth
3
Working paper / National Bureau of Economic Research, Inc.
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Business reengineering : effizientes Neugestalten von Geschäftsprozessen
1
Cahier de recherche en marketing et management
1
Capital for our time : the economic, legal, and management challenges of intellectual capital
1
Department working papers / Bar-Ilan University, Department of Economics
1
ERIM report series research in management
1
Economic Analysis Group discussion paper
1
Economies et sociétés ; 49,3
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
Melbourne Institute working paper series
1
Neue Entwicklungen im Rechnungswesen : Prozesse optimieren, Berichtswesen anpassen, Kosten senken
1
Perspektiven der europäischen Agrar- und Ernährungswirtschaft nach der Osterweiterung der Europäischen Union : 42. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V. vom 30. September bis 02. Oktober 2002
1
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
1
Scanner data and price indexes
1
Working papers / TSE : WP
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ECONIS (ZBW)
27
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21
"Swiss-made" : stereotypes and their effects on consumers' perceptions
Sollberger, Pierre A.
;
Pfeiffer, Baptiste G.
-
2004
Persistent link: https://www.econbiz.de/10002253170
Saved in:
22
Handelsmarken : ein strategisches Instrument zur Positionierung und Imagebildung eines Lebensmittelhändlers
Hanf, Jon
- In:
Perspektiven der europäischen Agrar- und …
,
(pp. 289-300)
.
2003
Persistent link: https://www.econbiz.de/10002030897
Saved in:
23
What can the price gap between branded and private-label products tell us about markups?
Barsky, Robert B.
;
Bergen, Mark
;
Dutta, Shantanu
;
Levy, …
- In:
Scanner data and price indexes
,
(pp. 165-225)
.
2003
Persistent link: https://www.econbiz.de/10001832891
Saved in:
24
How many trademarks does it take to protect a brand? : The optimal number of trademarks, branding strategy and brand performance
Sullivan, Mary W.
-
2001
Persistent link: https://www.econbiz.de/10001587869
Saved in:
25
What can the price gap between branded and private label products tell us about markups?
Barsky, Robert B.
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001603773
Saved in:
26
The inevitable collision of rights : what happens when rights of trademark owners and domain name owners collide
Dolkas, David Henry
- In:
Capital for our time : the economic, legal, and …
,
(pp. 140-155)
.
1999
Persistent link: https://www.econbiz.de/10001675080
Saved in:
27
A new era of brand warfare : preventing private label inroads
Jain, Subhash C.
- In:
Business reengineering : effizientes Neugestalten von …
,
(pp. 89-102)
.
1997
Persistent link: https://www.econbiz.de/10001320636
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