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type_genre:"Working Paper"
~subject:"Online-Marketing"
~subject:"Werbewirtschaft"
~type_genre:"Collection of articles written by one author"
~type_genre:"Conference proceedings"
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Online-Marketing
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64
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18
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9
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9
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4
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ECONIS (ZBW)
64
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41
Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J.
-
1994
Persistent link: https://www.econbiz.de/10000904632
Saved in:
42
Measuring advertising effectiveness : copy testing (pre-testing) ads and tracking (post-testing) the campaign
Percy, Larry
;
Rossiter, John R.
-
1992
Persistent link: https://www.econbiz.de/10000846943
Saved in:
43
Gross' theory of creative competition : the time is right
Saintilan, Paul
;
Rossiter, John R.
-
1992
Persistent link: https://www.econbiz.de/10000846944
Saved in:
44
Absatz-Beförderung : Kommentare zu aktuellen Themen aus Marketing, Werbung und Werbeagenturen
Pepels, Werner
-
1992
-
1. Aufl
Persistent link: https://www.econbiz.de/10000839236
Saved in:
45
Globalisation and national culture : structure, regulation and content in the advertising industry in Australia
Sinclair, John
-
1992
Persistent link: https://www.econbiz.de/10000148921
Saved in:
46
Marketingredienzen : Kommentare zu aktuellen Themen aus Marketing, Werbung und Werbeagenturen
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000819978
Saved in:
47
Managerial decision behaviour and the estimation of dynamic sales response models
Vanhonacker, Wilfried R.
-
1990
-
Rev
Persistent link: https://www.econbiz.de/10000816881
Saved in:
48
Managerial decision behaviour and the estimation of dynamic sales response models
Vanhonacker, Wilfried R.
-
1990
-
Rev
Persistent link: https://www.econbiz.de/10000791125
Saved in:
49
Scale and scope effects on advertising agency costs
Silk, Alvin J.
;
Berndt, Ernst R.
-
1990
Persistent link: https://www.econbiz.de/10000800329
Saved in:
50
Wächst der Werbekuchen weiter? : Folgerungen für Politik u. wirtschaftl. Entwicklung d. Medien ; Fachtagung am 19./20. Oktober 1987 in Haus Rissen/Hamburg
Hainer, Wolfgang
(
revision
)
-
1988
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000422631
Saved in:
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