//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"free"
~accessRights:"restricted"
~isPartOf:"Journal of marketing communications"
~subject:"Brand image"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Viral marketing
Brand management
79
Markenführung
79
Consumer behaviour
77
Konsumentenverhalten
77
Markenimage
76
Advertising effects
40
Werbewirkung
40
Brand
29
Markenartikel
29
Advertising
26
Internet marketing
25
Online-Marketing
25
Werbung
25
Social Web
19
Social web
19
Beziehungsmarketing
13
Relationship marketing
13
social media
11
Marketing management
10
Marketingmanagement
10
brand attitude
10
Celebrity endorsement
7
Celebrity-Werbung
7
Corporate Social Responsibility
7
Corporate social responsibility
7
purchase intention
7
Virales Marketing
6
advertising
6
brand loyalty
6
Corporate reputation
5
Emerging economies
5
Emotion
5
Firmenimage
5
Luxury goods
5
Luxusgüter
5
Schwellenländer
5
brand equity
5
brand image
5
more ...
less ...
Online availability
All
Free
Undetermined
Type of publication
All
Article
76
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
Non-commercial literature
Language
All
English
76
Author
All
Al Shurideh, Muhammad
2
Anabila, Peter
2
Ju, Ilyoung
2
Kim, Dong Hoo
2
Kim, Soojin
2
Lee, Jaejin
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Rita, Paulo
2
Schultz, Don E.
2
Srivastava, R. K.
2
Um, Nam-Hyun
2
Abu Zayyad, Hala Mohammed
1
Abuhashesh, Mohammd
1
Aghakhani, Hamed
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Ashley, Christy
1
Ashour, Haidy
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Basile, Kelly
1
Bayraktaroğlu, Gül
1
Bebber, Suélen
1
Belanche, Daniel
1
Bhaduri, Gargi
1
Black, Matthew
1
Block, Martin P.
1
Bou-Hamad, Imad
1
Bozkurt, Sıddık
1
Bravo, Olivia Stacie-Ann C.
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of business research : JBR
376
Journal of retailing and consumer services
209
The journal of product & brand management
204
The journal of brand management : an international journal
197
Asia Pacific journal of marketing and logistics
76
Psychology & marketing
74
Tourism management : research, policies, practice
72
Journal of travel and tourism marketing
59
Cogent business & management
58
Journal of international consumer marketing
58
International journal of hospitality management
57
Journal of promotion management : innovations in planning and applied research
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of strategic marketing
51
Journal of Islamic marketing
48
Marketing intelligence & planning
48
International marketing review
46
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
International journal of advertising : the review of marketing communications
42
International journal of consumer studies
42
Tourism management perspectives : TMP
42
Industrial marketing management : the international journal for industrial and high-tech firms
40
Journal of global marketing
40
European journal of marketing : EJM
39
European journal of marketing
38
International journal of internet marketing and advertising : IJIMA
36
Marketing letters : a journal of research in marketing
36
Journal of hospitality marketing & management
35
Journal of marketing
35
Journal of the Academy of Marketing Science
35
International journal of advertising : the quarterly review of marketing communications
32
Journal of destination marketing & management
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of fashion marketing and management
29
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
29
Journal of Asian finance, economics and business : JAFEB
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
28
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
28
more ...
less ...
Source
All
ECONIS (ZBW)
76
Showing
1
-
10
of
76
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
2
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
3
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
4
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
5
The relationship between brand experience and word-of-mouth in the TV-series sector : the moderating effect of culture and gender
Rojas-Lamorena, Álvaro J.
;
Alcántara-Pilar, Juan Miguel
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 506-527
Persistent link: https://www.econbiz.de/10013371044
Saved in:
6
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
7
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
8
Using topdog versus underdog brand biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
Saved in:
9
Customer-based brand equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
Saved in:
10
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->