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~accessRights:"free"
~accessRights:"restricted"
~language:"deu"
~language:"eng"
~person:"Albers, Sönke"
~person:"Burmann, Christoph"
~subject:"Advertising"
~subject:"Social web"
~type:"book"
~type_genre:"Hochschulschrift"
~type_genre:"Lehrbuch"
~type_genre:"Statistics"
~type_genre:"Systematic review"
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Brand page attachment : an empirical study on Facebook users' attachment to brand pages
Kleine-Kalmer, Barbara
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2016
Persistent link: https://www.econbiz.de/10011407584
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Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
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2016
Persistent link: https://www.econbiz.de/10011407293
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Der Einfluss von persönlichen Netzwerken auf die Adoption von Innovationen
Kuhlmann, Jan
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2008
Persistent link: https://www.econbiz.de/10009010433
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Der Einfluss von persönlichen Netzwerken auf die Adoption von Innovationen
Kuhlmann, Jan
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2008
Persistent link: https://www.econbiz.de/10003725674
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Essays zur Diffusion von Innovationen im Digitalen Zeitalter
Barrot, Christian
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2008
Persistent link: https://www.econbiz.de/10009529971
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