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~accessRights:"free"
~accessRights:"restricted"
~language:"deu"
~language:"eng"
~person:"Burmann, Christoph"
~source:"econis"
~subject:"Automotive industry"
~subject:"Social web"
~type:"book"
~type_genre:"Hochschulschrift"
~type_genre:"Lehrbuch"
~type_genre:"Statistics"
~type_genre:"Systematic review"
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Die Markenprofilierungswirkung von Product Placement in Computerspielen : eine Analyse am Beispiel von Mercedes-Benz
Wegener, Katrin M.
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2019
Persistent link: https://www.econbiz.de/10012055914
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Erfolgssicherung von Marken durch Authentizität : die Bedeutung von Authentizität zur Erklärung von Rückwirkungseffekten bei Markentransfers
Dietert, Anna-Christina
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2018
Persistent link: https://www.econbiz.de/10011866598
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3
Intramarkenimagekonfusion : eine empirische Untersuchung am Beispiel der Automobilindustrie
Kohtes, Robert
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2018
Persistent link: https://www.econbiz.de/10011740051
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4
Brand page attachment : an empirical study on Facebook users' attachment to brand pages
Kleine-Kalmer, Barbara
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2016
Persistent link: https://www.econbiz.de/10011407584
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5
Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
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2016
Persistent link: https://www.econbiz.de/10011407293
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