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~accessRights:"free"
~accessRights:"restricted"
~language:"deu"
~language:"eng"
~person:"Burmann, Christoph"
~subject:"Big Data"
~subject:"Handelsmarke"
~subject:"Social web"
~type:"book"
~type_genre:"Hochschulschrift"
~type_genre:"Statistics"
~type_genre:"Systematic review"
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Stärkung von Retailer Brands im Automobilhandel zur Steigerung der Kundenloyalität
Roßmann, Patrick
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2019
Persistent link: https://www.econbiz.de/10011980068
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Wirkung von Private Label Brands auf Retailer Brands : Möglichkeiten zur Markenprofilierung im deutschen Lebensmitteleinzelhandel
Horstmann, Florian
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2017
Persistent link: https://www.econbiz.de/10011655275
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Brand page attachment : an empirical study on Facebook users' attachment to brand pages
Kleine-Kalmer, Barbara
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2016
Persistent link: https://www.econbiz.de/10011407584
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Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz
Warwitz, Claudius
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2016
Persistent link: https://www.econbiz.de/10011459873
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5
Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
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2016
Persistent link: https://www.econbiz.de/10011407293
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