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~accessRights:"free"
~accessRights:"restricted"
~language:"deu"
~language:"eng"
~person:"Burmann, Christoph"
~subject:"Big Data"
~subject:"Online-Marketing"
~subject:"Social web"
~type:"book"
~type_genre:"Hochschulschrift"
~type_genre:"Lehrbuch"
~type_genre:"Statistics"
~type_genre:"Systematic review"
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The role of origin of fame in influencer branding : a comparative analysis of German and Russian consumers
Sinnig, Julia
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2020
Persistent link: https://www.econbiz.de/10012212623
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Brand page attachment : an empirical study on Facebook users' attachment to brand pages
Kleine-Kalmer, Barbara
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2016
Persistent link: https://www.econbiz.de/10011407584
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Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz
Warwitz, Claudius
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2016
Persistent link: https://www.econbiz.de/10011459873
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Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
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2016
Persistent link: https://www.econbiz.de/10011407293
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