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~accessRights:"free"
~institution:"Eberhard Karls Universität Tübingen"
~institution:"Leuphana Universität Lüneburg"
~language:"eng"
~subject:"Advertising effects"
~type:"book"
~type_genre:"Collection of articles written by one author"
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Multi-channel advertising effectiveness : modeling user behavior and approaches for decision support in real-time advertising
Stange, Martin
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2017
Persistent link: https://www.econbiz.de/10011654073
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