//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"free"
~institution:"Erasmus Research Institute of Management"
~person:"Bauer, Hans H."
~person:"Kreutzer, Ralf T."
~person:"Malhotra, Naresh K."
~person:"Verhoef, Peter C."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
1
Brand management
1
Category Management
1
Category management
1
Consumer behaviour
1
Direct marketing
1
Direktmarketing
1
Konsumentenverhalten
1
Markenführung
1
Marketing theory
1
Marketingtheorie
1
Organisationsstruktur
1
Organizational structure
1
Relationship marketing
1
Strategic management
1
Strategisches Management
1
Theorie
1
Theory
1
more ...
less ...
Online availability
All
Free
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Language
All
English
3
Author
All
Bauer, Hans H.
Kreutzer, Ralf T.
Malhotra, Naresh K.
Verhoef, Peter C.
Franses, Philip Hans
6
Bagozzi, Richard P.
2
Belschak, Frank
2
Bruggen, Gerrit H. van
2
Dekimpe, Marnik G.
2
Langerak, Fred
2
Piersma, Nanda
2
Verbeke, Willem J. M. I.
2
Wierenga, Berend
2
Antonides, Gerrit
1
Berens, Guido A. J. M.
1
Brito, Marisa P. de
1
Cruijssen, F.
1
Dekker, David J.
1
Dekker, Rommert
1
Deleersnyder, Barbara
1
Farndale, Elaine
1
Flapper, Simme D. P.
1
Fleuren, H. A.
1
Fok, Dennis
1
Geyskens, Inge
1
Gielens, Katrijn
1
Hanssens, Dominique M.
1
Heij, Christiaan
1
Hoesel, Stan van
1
Jonker, Jedid-Jah
1
Jonker, Jedid-Jah Jan
1
Koster, René de
1
Krackhardt, David
1
Loef, Joost
1
Morales, Dolores Romero
1
Paauwe, Jaap
1
Pau, Louis-François
1
Pauwels, Koen
1
Potharst, Rob
1
Raaij, Willem Fred van
1
Riel, Cees B. M. van
1
Romeijn, H. Edwin
1
Sloot, Laurens M.
1
more ...
less ...
Institution
All
Erasmus Research Institute of Management
Published in...
All
ERIM report series research in management
3
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
2
Further thoughts on CRM : strategically embedding Customer Relationship Management in organizations
Verhoef, Peter C.
(
contributor
);
Langerak, Fred
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701450
Saved in:
3
The joint effect of relationship perceptions, loyalty program and direct mailings on customer share development
Verhoef, Peter C.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658721
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->