GEUENS, M.; PELSMACKER, P. DE - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2002
The purpose of this study was to construct a brief version of the 40-item Affect Intensity Measure. Since the assumed one-dimensionality of the scale has been criticized lately, special attention was paid to the factor structure of the full and the brief scales. The scales were tested in three...