ECCHIA, Giulio; LAMBERTINI, Luca - Institut de Recherche Économique et Sociale (IRES), … - 2001
The consequences of the adoption of quality standards on the endogenous timing of moves are investigated in a vertically differentiated duopoly. We obtain two main results. First, we prove that, when the low-quality firm is Stackelberg leader in the quality stage, the related MQS is ineffective....