Bonanno, Alessandro - Zwick Center for Food and Resource Policy, Department … - 2009
the demand for these products and their profitability is available. Adapting the LA/AIDS model by means of Pinkse, Slade …, and Brett’s (2002) distance metric method, this article assesses the demand, substitution pattern, and profitability of … alternatives’ demand is often less elastic than conventional ones’, that brand loyalty plays a key role, and that 25% of the …