Gabriella, Diyang Risma; Hardjanto, Ramses Wardhana; … - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 1, pp. 86-101
influence within stages in S-O-R Model in second-hand fashion products context Design/methodology/approach: To fulfill the … consumer behavior in fashion thrifting. Based on the research, eWOM and Consumer Engagement are proven to influence MCB, and … and Engagement are strong predictors to predict consumer behavior in the purchase of second-hand fashion. …